The pandemic changed the buying behaviour drastically this year and accelerated the shift to e-commerce. This is evident from the increasing number of consumers reflected in the 88% customer growth as well as the higher frequency of shopping online while people celebrate slew of festivals including the festival of lights eventually leading to overall e-commerce market growth of 55% as compared to last year.
Also Read: Mamata is in deep trouble in West Bengal
According to Redseer, a management consulting firm, the festive sales from mid October to November clocked 8.3 billion $ in gross merchandise value(GMV) for the ecommerce sector which has increased significantly as compared to 5 billion $ during the festive month previous year. GMV has increased around 65% as compared to previous year. Flipkart, reportedly with 66 % of overall GMV has trumped Amazon this festive season with.
Out of 88 million shoppers who made the purchase this season through e-commerce, 55% come from Tier 2 towns whereas 45% from metros and Tier 1 cities. This number is huge when compared with 47 million shoppers the last season.
Also Read: Tata Sons, Vistara, Singapore Airlines might buy Air India?
According to Mrigank Gutgutia, director, e-commerce, RedSeer Consulting “One clear lesson from this festive season is that e-commerce has become more mainstream than ever. And it has proven that with the right assortment at the right prices which is delivered quickly in the safety of customer’s homes – the value proposition of e-commerce is very powerful. Thus, it is imperative for brands and sellers to shift their focus to online quickly and enable a seamless online experience for the customer in order to thrive in a post COVID world”
He also said that “The overall growth story has been very bullish this festive season. We had forecast $7 billion in sales but the actual figures surpassed our expectations clearly, showing how comfortable consumers have become with shopping online even in a pandemic-hit year.”
Flipkart experienced 40 % growth in its flagship event, Big Billion Days(BBD) as compared to last year. It was so well received that the ecommerce giant achieved its target only in three days of the week long sale. Amazon also witnessed their sellers reaching out to millions of customers but its sales in the first week was less than half to that of flipkart. The reason for the same is that flipkart has premium and value products hence catering to the not just to metro, tier1 but also tier 2 and tier 2 regions, unlike Amazon which is more targeted to metro and tier 1 customers.
Check this Space For More information on National
According to Redseer, despite the Indo-China relations being precarious which could have affected the supply chain, the ecommerce players maintained a high level of item availability.
Affordability along with aggressive tie-ups through brands and financing deals was the strategy used by ecommerce platforms to spur the demand which is enabling both the sellers and brands to recover after the pandemic due to online sales.
In the category mix, smartphones continue to dominate. Also due to forced shift to work and study from home, electronics and large appliances are witnessing increased sales.
Covid Crisis: Sensex sinks 883 points
Bombay Stock Exchange (BSE) Sensex ended 882.61 points or 1.81% lower at 47,949.42 while National Stock Exchange (NSE) Nifty tanked 258.40 points or 1.77% to 14,359.45.
Equity benchmark Sensex plummeted 883 points on April 19 following a massive across-the-board selloff as mounting COVID-19 cases spooked domestic investors. After crashing over 1,469 points in early trade, the 30-share BSE index pared some initial losses but still ended 882.61 points or 1.81% lower at 47,949.42.
Similarly, the broader NSE Nifty tanked 258.40 points or 1.77% to 14,359.45. PowerGrid was the top loser in the Sensex pack, slumping over 4%, followed by ONGC, IndusInd Bank, Kotak Bank, L&T, Asian Paints and Bajaj Auto. On the other hand, Dr Reddy’s and Infosys were the only gainers. Barring pharma and IT, which remained resilient, all key sectoral indices witnessed sharp correction.
Financials and automobiles witnessed steeper correction. Notably, volatility index soared by over 11%, which does not augur well. Investors’ wealth got eroded by over Rs 3 trillion today, he added.
India’s total tally of Covid-19 cases crossed 1.50 crore with a record single-day rise of 2,73,810 new coronavirus infections, while the active cases surpassed the 19-lakh mark, according to the Union Health Ministry data updated on April 19.
Elsewhere in Asia, bourses in Shanghai, Hong Kong, Seoul and Tokyo ended on a positive note. Stock exchanges in Europe were also largely trading with gains in mid-session deals. Meanwhile, international oil benchmark Brent crude was trading 0.25% lower at $66.60 per barrel.
Finance Minister Nirmala Sitharaman on country’s economic arrest
Recently Finance Minister Nirmala Sitharaman addresses the India Ideas Summit via video conferencing in New Delhi, She said that the Green shoots are visible and so interventions can happen in future with regard to this matter.
She also said that no sector will be in exclusive control of public sector and PSUs will be present only in pre determined strategic sectors.
She has noticed economic recovery happening both in rural and urban sectors through many governmental interventions.
Also Read: Ban on Chinese company to Cost Railways
While addressing the 2020 India Ideas Summit organized by the US India Business Council (USIBC), we have seen her stating that the,
” The green shoots are based on the high frequency indicators. We will go along as we watch them. It’s not as if we have concluded that the economy has seen green shoots and therefore, we won’t take any more steps. We have kept all the options necessary, absolutely open. The government is willing to participate, talk with everybody and see what best has to be done, interventions can happen even in the future depending on how the
” During the lockdown the several things that have been done have now borne fruits that i can confidently tell you that we are able to see green shoots…the stimulus that we gave which has touched about 10 per cent of the GDP has actually made the difference for the companies which want to come out of the lockdown and the effects of the lockdown,” she said.
As regards to development in the rural sector the Finance Minister said that the, ” We have had a very good summer crop. All of what was necessary has been procured at reasonable price so that farmers are not left high and dry looking for purchasers. Now the estimate for the kharif crop has also come. We can clearly see the agriculture sector is driving the revival.”
Also Read: Where should India stand in new Cold War?
She also stated that the government and the industries have to work together for the economic development of the country and stated that this lockdown has helped most of us.
It looks like the the Finance Minister is putting more emphasis on both rural and urban sectors and various MSME’s because there has been an economic slowdown since the country is doing it’s best to recover from the ill effects of the corona pandemic.
HCL chief Vijayakumar join USIBC
HCL CEO C Vijayakumar and Citi India CEO Ashu Khullar have joined the Global Board of Directors of US-India Business Council, the top advocacy group said on Thursday.
Other high-powered additions to the board include Procter & Gamble President, Asia Pacific, Middle East and Africa Magesvaran Suranjan; TransUnion President for International David Neenan; and Bharat Forge Deputy MD Amit Kalyani.
“Bringing on leaders of this caliber ensures that USIBC can deliver on an ambitious and wide-ranging advocacy agenda,” said USIBC President Nisha Biswal.
- Director and Senior Actor: అరెరె.. ముదురు జంట ఘాటు ప్రేమ !
- IPL, T20 World cup : రేపట్నుంచే ఐపీఎల్.. తర్వాత టీ20 వరల్డ్ కప్.. దుబాయ్ పిచ్ లు ఎవరికి అనుకూలం?
- Kenneth McKenzie: అప్ఘనిస్తాన్ లో చేసిన తప్పును ఒప్పుకున్న అమెరికా..
- Guppedantha Manasu Serial: జగతిని బాధపెట్టిన రిషి.. నీ కడుపున పుట్టడం నా తప్పు అంటూ..
- Bigg Boss 5 Telugu Elimination: బిగ్ బాస్ నుంచి ఈ వారం ఎలిమినేషన్ ఎవరంటే?
- Bandi Sanjay: అమిత్ షా మాటల్లో తప్పేముంది?.. బండి సంజయ్
- Bigg Boss 5 Telugu: సొంత వాళ్ళే సన్నీని సైడ్ చేశారు గా.!
- Miss Universe Singapore 2021: మిస్ యూనివర్స్ సింగపూర్ గా శ్రీకాకుళం అమ్మాయి
- Virender Sehwag: కోహ్లీ ఒక్కసారైనా కప్పు గెలవాలి.. వీరేంద్ర సెహ్వాగ్ సంచలన కామెంట్స్
- Bigg Boss 5 Telugu: తనదైన శైలిలో అదరగొట్టిన కింగ్..! 5 మచ్ లవ్ కు ధన్యవాదాలు అంటూ నాగ్ ట్వీట్.
National7 days ago
Saki Naka Rape Victim Dies At Mumbai Hospital!
National6 days ago
Bhupendra Patel Is New Chief Minister Of Gujarat
Trending1 week ago
Afghan Journalists: Journos Beaten By Taliban For Covering Kabul Protests
National5 days ago
Third Wave Of COVID-19 Hit Nation In Three Months: BHU Scientist
Bollywood1 week ago
Akshay Kumar: ‘She Is Singing Happy Birthday To Me…’
Entertainment1 week ago
Samantha Raises Heat In Black Bikini!
National2 days ago
Time Magazine’s List Of ‘100 Most Influential People of 2021’: PM Modi, Mamata Banerjee
Telangana2 days ago
Saidabad Rape Suspect Raju’s Dead Body Found On Railway Track